Email marketing is an extremely powerful online promotional tool. It is one-to-one direct marketing that is personalised, with well-defined targets, where the results are instant, accurate and easy-to-understand.
So as you can imagine, many companies and individuals have started sending out promotional emails to every email address they can find. Just about everyone hates unsolicited email or spam. Many people have associated email marketing with spam, but it is important to understand that not all email marketing is spam.
It is possible to use email marketing legitimately, without fear of being banned by your Internet Service Provider (ISP). For instance, people who have agreed to receive promotions from you, and where there is a facility for them to request they don’t wish to receive another message from your company, is perfectly fine. This is called ‘opt-in’ email marketing.
Get your visitor’s email address whenever you can!
Once you have a visitor’s email address you can encourage them to return time and again to order from you, for little or no extra cost.
Too busy to design and broadcast your email newsletter?
Then let us take the worry out of it for you, we will design and broadcast your email campaign and give you the best advice on how to make it work for you to give you a good return on investment (ROI). In the first instance please call us on 01228 511051 or use our contact form to arrange a meeting or discussion on how best to proceed.