In the very early days, I thought that the major objective of just about every prospective website owner was to establish a website that looked good and functioned well from a technical perspective.
I went out and met with quite literally hundreds of business owners that were looking to setup a new website. Just about every time I met with a business owner, I asked the following question: "What is the number one thing that you want from us as your website design company?"
The answer that came back was a big surprise. You see - I thought that the answer would be something along the lines of "We want a website that looks fantastic" or "We want a website that is easy to update"
The answer I heard 99% of the time however was "We want a website that generates results", "We want a website that sells" or "We want a website that generates lots of new business".
what creates website success
KMi has developed a unique system for designing and developing high performance websites over a number of years through gaining experience and talking and listening to our clients. There are two key elements to the website that determines whether a websitesucceeds or fails.
promotion
The first thing that determines the success of as website is its promotion. How effectively is the website being promoted? The more effective the promotion - the more people will visit the website and that doesn't just mean online it also means business cards, stationary in fact whenever you give out company information it should include your website address.
persuasion
The second thing that determines the success of website is its persuasion. How effectively is the website persuading its visitors to take action? How effectively is the website persuading its visitors to take the action that the website owner, that's you!! wants the visitors to take? This could be sales or enquiries.
These two things (working together and they must) determine whether a website succeeds or fails. If a website's ‘promotion’ is poor, then very few people will visit the website. If a website is not ‘persuasive’ then very few people will be persuaded to take the action that the website owner wants the person to take.
here's what our clients say
I strongly believe that one of the best testimonials for any company is what their customers say about them. Your new website could be the most powerful sales and marketing tool that you have ever employed.
The choice of which website design company you work with is a crucial decision. Choose a company that has a substantial record of accomplishment. Give us a call today on 01228 511051 and find out how